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Buzzwords like Web 2.0
Tom Pittman just wrote a short Opinion piece on lots of modern buzzwords and technologies he doesn't like. It starts out as an argument against Web 2.0 but quickly becomes much broader. Like with most of Tom's writings, I half suspect he's onto something, and half suspect he's just fighting change.
That vagueness has the disadvantage that once a word has made it across a few levels of management, or through a couple internet discussions, different people have completely different meanings attached to it. While that's the case with pretty much every word, especially among native speakers, most words themselves express what they mean so precisely that you can only misunderstand it in a limited way.
Web 2.0 on the other hand as a word simply means the next version of the web. As such, this could be anything from a new version of HTML to a new way of writing. And such vagueness is what makes a word a bad buzzword for me. If you don't believe me, try an experiment: Go to several discussion groups and see what they talk about when they refer to Web 2.0.
As an aggregation word to group together several new technologies one could probably even keep using Web 2.0 without it being buzzwordy. But selling people Web 2.0 technology would kind of be like trying to sell someone writing technology without specifying whether you're talking about pens, paper, typewriters, a creative writing class, or a word processor.
So, that's why I don't like most buzzwords. Most of them are too vague and simply used to avoid actually saying something. I try to use more concrete words that actually say something.
What do you think?
Created: 2006-06-15 @081 Last change: 2006-06-15 @198 | Home | Admin | Edit|
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