Will it blend?
Usually, I don't like viral marketing much. But this one is kinda fun, and the guy, while he's extremely stiff and not very natural, somehow comes across as sympathetic (in a weird, not-quite-creepy way).
I guess I mainly like it because he just does his thing, and he says he loves his iPhone. So, it's not the cliché schtick where he puts stuff he loathes in a blender. It also has this Braniac-style mad-scientist-vibe to it. I mean, who didn't want to know what a cell phone smoothie looks like?